Exposure to Media AIDS communication interventions indirectly impacts HIV prevention behaviours.
So says recent USAID/Hopkins Study
A recent study has shown that exposure to HIV prevention media campaigns focusing on interventions to avert or delay HIV infections have an indirect impact on prevention efforts and need to be complemented with greater interpersonal communication.
The USAID-funded study, which was undertaken by Johns Hopkins University Bloomberg School of Public Health Centre for Communication Programs (JHU-CCP) and the Centre for AIDS Development Research and Evaluation (CADRE), re-analysed the 2005 HSRC/Nelson Mandela Foundation Population household survey and examined if prevention works by estimating the number of HIV infections that may have been averted by means of HIV prevention practices and the extent to which exposure to national level mass media AIDS communication programs may have contributed to prevention behaviours.
The study found that 78% in the adult sample that have had sex and were tested for HIV were aware of one or more communication programme. The strongest determinant of awareness of these programmes was frequency of watching television, along with frequency of listening to the radio, reading newspapers, participation in community meetings, and any level of formal education.
The report highlights that in order for prevention efforts to have even greater effect, it is required that these prevention efforts focus on:
• partner reduction as there are still low levels of risk perceptions and lower levels of condom usage with partners
• alcohol, sex and HIV. The report finds that persons who drink more are more inclined to have higher numbers of sexual partners and less likely to use condoms correctly and consistently.
Copies of this publication are available by contacting:
Country Programme Director (Communication)
Johns Hopkins Health and Education, South Africa
Tel: +27 (0)12 366 9300
Fax: +27 (0) 12 366 9301
For a Summary of the report, click here
For the Full report, click here
Public Opinion and HIV/AIDS: Facing Up to the Future?
HIV/AIDS and the Public Agenda
Even though AIDS has touched the lives of large proportions of Africans, it has yet to register very high on what the authors of this report call the “people’s agenda.”
The Afrobarometer is a research project that measures public attitudes on economic, political, and social matters in sub-Saharan Africa.
In this briefing paper, published in April 2004, the research organization finds that despite exposure to the pandemic, “ordinary Africans have not yet grasped its full collective social, economic or political significance. Poor people demote AIDS to a low priority problem behind more immediately pressing concerns like jobs or hunger. Citizens are undecided about whether their governments should divert scarce resources from these and other important priorities to fight the AIDS epidemic in their country.”
Click here to access the full Briefing Paper
Click here to see other Briefing Papers in this series
The Dag Hammarskjöld Scholarship Fund for Journalists
Applying for the 2009 Fellowship Program
Dag Hammarskjöld Scholarship Fund accepts applications from journalists of the developing nations of Africa, Asia, South America and the Caribbean to cover the United Nations General Assembly beginning in September each year. The fellowships offer a unique opportunity for promising young journalists from developing countries to see the United Nations at work and to report on its proceedings for news media in their home countries.
Over the past 46 years, fellowships have been awarded to almost 200 journalists from the developing world. These awards require the presence of the selected journalist in New York during the first few months of the General Assembly session and should be regarded as an opportunity for news organizations and journalists to provide their audiences with special assignment news coverage from U.N. headquarters.
Successful applicants must obtain a leave of absence from their employers. By endorsing the application of a staff journalist for a fellowship, the editor undertakes to meet all telephone or other transmission charges and to publish or broadcast copy filed by the reporter. Applicants must be full-time, professional journalists between 25 and 35 years old, be employed by a recognized print, radio, television, or internet media organization, and have a good working knowledge of English.
The Fund will provide: round-trip airfare to New York; accommodations; health insurance for the duration of the fellowship, and a daily allowance to cover food and other necessities. The Fund will not be responsible for other expenses of personal nature, such as telephone calls. There are some very basic requirements for applying for a fellowship that need to be emphasized. Be sure to fill out ALL sections of the application including fax, e-mail and phone numbers. Your application WILL NOT BE CONSIDERED unless all items listed on the requirements page are included.
The Association of Journalists Against Aids in Tanzania was formed by journalists concerned with the unabated spread of HIV/AIDS in Tanzania. It combines efforts of journalists who seek to sharpen their journalistic expertise and knowledge on HIV/AIDS and to ultimately conquer the war against the virus as well as social, economical and political factors that feed it. The association has the priority objectives and aims of:-
- Stepping up through writing (Newspapers/Newsletters) and speaking (Radio, TV programmes) the already existing campaign for people to asbtain from wanton and unsafe sex.
- Engaging public to public dialogue on issues pertaining to HIV/AIDS starting from community levels.
- Campaigning for availability of care, treatment and support of people living with or affected with HIV and AIDS.
- Concerning itself with concerted journalistic efforts to ensure behavioral change in order to contain the spread of HIV/AIDS.
- Playing a networking role to bring together journalists aspiring to join a worldwide campaign against HIV/AIDS.
- Promoting a professional debate on matters related to HIV/AIDS pandemic.
- Working and supplementing through dissemination, publicity and advocacy efforts by such organizations and institutions like the Tanzania Commission for AIDS (TACAIDS), National AIDS Control programme – (NACP), the Joint UN Programme on HIV/AIDS – (UNDP/UNAIDS), USAID as well as other local and international groups and individuals working against HIV/AIDS.
Learn more about AJAAT by visiting their website
Let us hear what you are doing in your community. Go to http://broadcasthivafrica.org/contact/index.html and send us your comments.
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