Information Update - 30th May, 2008


The YOU Campaign Targets Peer Pressure

In a new set of ads to be launched across the continent on June 1, the YOU campaign puts the spotlight on the role of peer pressure in driving risky behaviour among teens and young adults.  But peer pressure can also sometimes be a positive influence and the ads will reflect both the negative and positive aspects of how friends can exert pressure on each other to influence their behaviour.  Another feature of the focus on peer pressure is to underscore the important influence of open communication between parents/adult caregivers and teenage children.  There is substantial evidence to show that worldwide, open communication between parents and their children has a positive impact on reducing early onset of sexual activity, teen pregnancy, HIV/AIDS and other high risk behaviours.

This new set of ads builds on the established look and feel of the YOU campaign but with a somewhat more youthful approach.  The YOU campaign, with its trademark tagline Imagine the Possibility of an HIV-free Generation: It begins with YOU, was launched in December 2006 and is renewed every six months.  Each phase of the campaign focuses on one of the key drivers of HIV/AIDS infection in Africa.  The campaign is broadcast on television and radio across 33 countries, with a prospective audience of approximately 200 million, in English, French, Portuguese and Arabic. Core campaign materials, such as the ads, are supplemented by additional longer form programming produced by ABMP member companies themselves. 

You can watch all previous versions of the campaign ads by going to www.itbeginswithyou.org/ads/index.html
Let us know what you think.

For more Information on the ABMP go to www.broadcasthivafrica.org
For more information on the YOU campaign go to: www.itbeginswithyou.org



Resources for YOU

> Fact sheet on the ABMP and the YOU campaign

> Fact Sheet: The HIV/AIDS Epidemic in Sub-Saharan Africa

> Fact Sheet: The Global HIV/AIDS Epidemic

> The State of the Epidemic, the Changing Response & the Prognosis (PowerPoint Presentation)



Click here to read this newsletter in French.




Media can help change society by connecting their audiences with AIDS-related services

So says Adv. Dali Mpofu, Chairman of the Global Media AIDS Initiative (GMAI) and Group Chief Executive Officer of the South African Broadcasting Corporation (SABC).  Adv. Mpofu was speaking at the recent joint session of the ABMP/GMAI/INPUT held in Johannesburg in May.  The joint session featured the 2nd Annual Meeting of the ABMP Responsible Officers as well as the 30th General Meeting of the International Public Television.  Adv. Mpofu was quick to point out to his colleagues that is it is imperative to them to busy themselves with being creative and providing accurate and reliable information on HIV/AIDS which would ultimately save lives.

Also speaking at the session, Madam Graça Machel encouraged the media to target their messages to reach specific audiences so they can connect and identify with the message.  Madam Machel commended the ABMP on their YOU campaign, specifically on the reality show, Imagine Afrika, which targets young people and not only focuses on HIV prevention, but also on entrepreneurship, social responsibility and national consciousness.

The reality show aims to re-engage and motivate young people in the effort to combat HIV/AIDS and the behaviours that drive the epidemic, such as peer pressure, coercion, gender inequity and stigma.  The reality genre is particularly appealing to young audiences and lends its self to multi-platform promotion across TV and radio.
According to Madam Machel, "Media must help us and invent new ways to spread their messages, perhaps be specific for each specific age group to enforce self-respect, good citizenship and sense of responsibility in these challenging times. We cannot afford to talk only about global village when it comes to business but not talk about global village when it comes to human lives.”
Mark Stirling, Regional Director of UNAIDS for Southern and East Africa, gave a presentation titled HIV/AIDS: The Most Compelling Social Issue of  Our Time? and  challenged the media to provoke the AIDS debate and get people talking, adding: "As a gatekeeper, media must lead this fight and use its enormous power and influence to challenge certain social and cultural values and norms that make us vulnerable.’

The ABMP Responsible Officer’s Annual Workshop is the principal opportunity for the designated principal representatives of all ABMP member companies to review the ABMP’s plans and activities for the coming year, and to contribute new ideas for the future development and direction of the ABMP. Participants were very appreciative of the meeting and found the speakers and panelists to be very educative and informing.

Feedback from Responsible Officers include the following:

Messamri Hamid of Radio Algerienne:  ‘Je tiens a vous remercier pour tout ce que vous faites en tant que ABMP et en tant que personnes. Je tiens également a vous exprimer mes vifs remerciements de nous avoir offert cette occasion pour nous rencontrer et apprendre tant sur notre continent, nos expériences et notre objectif commun qui est l'Afrique autrement. ” (I express my deepest thanks to have been offered this opportunity for us to meet and learn so much about our continent, our experiences and our common objective which is a different better Africa).

David Makubyane, Commissioning Manager, Content Support SABC: “I found the session’s very empowering and highly fruitful and high level as well. Hope the sessions penetrated through all off us.”

Sylvère Dieudonné Sandi, Directeur Général, Radiodiffusion Congolaise: ‘Les travaux de la conférence étaient d'un très bon niveau. Et je félicite tous les organisateurs de l'ABMP pour avoir mis à notre disposition des armes efficaces pour contribuer à la lutte contre le VIH/SIDA à travers nos médias audio-visuels. ” (The organization of the conference was very good. And I congratulate all the organizers of the ABMP who have placed at our disposal effective weapons to contribute to the fight against the HIV/AIDS through our broadcast media.)

Click to see the following

  1. Program of Activities
  2. Participants List

For more on the GMAI, go to www.thegmai.org/
For more on INPUT, go to input-tv.org/publish/

CNN MULTICHOICE African Journalist 2008 Finalists Announced

Finalists in the prestigious CNN MultiChoice African Journalist 2008 Competition have been announced by Azubuike Ishiekwene, Chair of the independent judging panel. The competition, now in its 13th year, received a record number of entries from across Africa. This year the competition received 1912 entries from 44 countries throughout the continent, including French and Portuguese speaking Africa.

There are 23 finalists from 14 countries:

  • Lucas Ajanaku, TELL Magazine, Nigeria
  • Barbara Angopa, NTV, Uganda
  • Deji Badmus, Channels Television, Nigeria
  • Marjorie Copeland, Freelance for Marie Claire, South Africa
  • Kennedy Gondwe, Freelance for Hone FM, Zambia
  • John Grobler, Freelance for The Namibian, Namibia
  • Israel Laryea, Joy FM, Ghana
  • Fernando Lima, Jornal Savana, Mozambique
  • Emmanuel Mayah,  Sun Newspaper, Nigeria
  • Mwondoshah Mfanga, The Guardian, Tanzania
  • Richard Mgamba,  Sunday Citizen Newspaper, Tanzania
  • Peter Moyo, e.tv, South Africa
  • Bamuturaki Musinguzi, The EastAfrican Newspaper, Uganda
  • Mutwiri Mutuota, Kenya Times, Kenya
  • Boniface Mwangi, The Standard , Kenya
  • Koumouréoua Issa Napon, Radio Télévision du Burkina, Burkina Faso
  • Evaline Ngono, Cameroun Radio Télévision, Cameroun
  • Daniel Nkrumah, Daily Graphic, Ghana
  • Godwin Nnanna, BusinessDay, Nigeria
  • Nassima Oulebsir, Le Jeune Indépendant, Algeria
  • Hopewell Rugoho-Chin’ono, Television International, for Zimbabwe Broadcasting Corporation, Zimbabwe
  • Seyoum Tsehaye, Eritrea
  • Sasha Wales-Smith, Special Assignment, SABC, South Africa

The winners of the competition will be announced at a gala awards ceremony in The State Banquet Hall, Osu, Accra, Ghana on Saturday 19th July.

The hosts for the evening will be CNN correspondent Zain Verjee, joined on stage by popular Nigerian TV personality and talk show host, Soni Irabor.

Announcing the finalists, Azubuike Ishiekwene said: “I have followed the CNN MultiChoice Awards for the past four years and watched them grow steadily to become the gold standard of excellence in journalism awards on the African continent, especially for young professionals who want to make a difference. Increasingly, the entries are speaking to the continent's needs, and the echoes are far-reaching."

The independent judging panel, chaired by Azubuike Ishiekwene, Executive Director, Punch Nigeria Limited, includes: Ferial Haffajee, Editor-in- Chief, Mail & Guardian, South Africa; Joel Kibazo, Journalist and Media Consultant; Arlindo Lopes, Secretary General of SABA – Southern African Broadcasting Association; Sophie Ly Sow, Regional Communications Officer for Oxfam / West Africa; Kim Norgaard, CNN’s Johannesburg Bureau Chief; Brahima Ouedraogo, Senior Radio Reporter/Producer, Radio Nationale du Burkina and Anna Umbima, journalist and broadcaster. Filipe Correia de Sá, Senior Producer at BBC World Service was brought in to help judge the Portuguese speaking category.  

The competition is held in partnership with MultiChoice, and in collaboration with The Henry J. Kaiser Family Foundation.  The prestigious sponsors include: Celtel; Coca-Cola Africa; Ecobank; Ghana Tourist Board; Holiday Inn Accra; IPP Media, Tanzania; MIH Print Africa; Merck Sharp & Dohme (MSD); Safebond Africa Ltd; Global Media Alliance and Camerapix.

Tony Maddox, executive vice president and managing director of CNN International said: “Each year we see a healthy increase in entries for the CNN MultiChoice African Journalist Awards from a diverse array of countries across the continent. The quality and excellence of the work submitted continues to rise year on year, ensuring that the 2008 competition maintains its place as the most prestigious Pan African Awards for journalists”.

Eben Greyling, CEO of MultiChoice Africa said: “The awards have become the standard for excellence for pan-African media. Our investment underlines MultiChoice Africa's active commitment to the development of an effective and valuable media in the continent. We are proud to be associated with the oldest and most diverse journalism awards on the continent”.

About the award

The CNN African Journalist of the Year Award was founded in 1995 by Edward Boateng (formerly African Regional Director for Turner Broadcasting System Inc., CNN’s parent company) and the late Mohamed Amin, to recognise and encourage excellence in journalism throughout Africa.

Competition Criteria

The CNN MultiChoice African Journalist 2008 competition is open to African professional journalists (including, but not limited to, African freelancers), working on the continent for African owned media organisations that are headquartered on the continent of Africa that produce a printed publication or broadcast through an electronic medium (television broadcaster; radio station or website) primarily targeted at and received by an African audience.

Entries were published or broadcast in 2007 for the following awards:

Tourism Award; Arts & Culture: Economics and Business: Environment: Free Press Africa Award;  MSD Health & Medical Award;  The Henry J. Kaiser Family Foundation Award for Excellence in HIV/AIDS Reporting in Africa; MIH Africa Print Africa Award – Best Feature in a Consumer Magazine; Mohamed Amin Photographic Award;   Print Journalist Award;  Radio – General News; Sport; Television – General News - Feature/Current Affairs;  Television – General News – News Bulletin;  Francophone General News – Print and Television and/or Radio: Portuguese Language General News - Print/ Photographic/Radio and TV

 For further information please contact:
Go to www.cnn.com/WORLD/africa/africanawards/
CNN International: Joel Brown + 44 20 7693 0967 joel.brown@turner.com
MultiChoice Africa: Caroline Creasy + 27 11 289 3081 ccreasy@multichoice.co.za 
MultiChoice South Africa: Marilyn Watson +27 11 289 3062 mwatson@multichoice.co.za

Global health body salutes South Africa’s health-e news service

The Washington-based Global Health Council has recognised South Africa’s specialist news service, health-e, in its annual awards for excellence in media. Health-e, which is an independent non-profit organisation, won the community media category of the Excellence in Media Award for Global Health. The Wall Street Journal won the print category in the Excellence in Media Award for Global Health.

The award, which was contested by journalists and organisations from a wide range of countries, was presented on May 29 to health-e managing editor Kerry Cullinan at the Global Health Council’s annual conference in Washington DC.

The award  is adjudicated in categories – ranging from major print and broadcast media to community media – with the judges looking for individuals or organisations that have “most effectively captured the essence of a major issue in global health” in the preceding year.

"Health-e's journalists have garnered an exceptional reputation in South Africa for their straightforward, balanced, sensitive, intelligent and engaging stories. Their reporters are highly regarded among other South African journalists and, notably, by scientists and advocates working in health research," the Global Health Council said.

The judges described the Health-e website as "one of the best online destinations for a comprehensive look at how HIV/AIDS and other health issues are impacting a nation, from small communities to national policy". Health-e has, over the years, maintained a strong focus on issues relating to the HIV/AIDS and tuberculosis epidemics and on the functioning of the public health service.

“It means a lot to be recognised by a global body whose business is public health, rather than journalism,” says Ms Cullinan. ”All too often the constructive role of the media in tackling major social issues is overlooked, and instead attitudes to the media are often dominated by antagonisms  built on narrow interests.”

The Global Health Council is a large alliance of organisations that are dedicated to saving lives by improving health. Its members range from massive foundations and government agencies, to corporations and academic institutions, and NGOs working at grassroots within individual countries.

Health-e was founded in 1999 and although it has just five journalists, it is able to provide coverage on-line as well as in print, radio and television format. It operates from Johannesburg, Durban and Cape Town. The quality of its work has been repeatedly recognised at home and more widely on the African continent: health-e journalists have featured as winners in the Vodacom awards, the CNN MultiChoice African journalism awards and the US/SA health reporting awards.

Although health-e has many of the hallmarks of community media, most of its journalists developed their skills in major commercial media or public broadcasting. While all its on-line material may be reproduced at no cost by other media (with acknowledgment!), it also provides a dedicated service for mainstream media clients.

With newsrooms reducing their specialist, or “beat”, reporters, health-e helps to sustain standards of health coverage by providing high quality material produced by journalists who have a thorough understanding of health and health issues.

“We have been incredibly fortunate to have excellent journalists who were prepared to step off the career ladder and build something different and unique,” says Mariejie Myburg, chairperson the health-e board. “They do not just work for health-e, they are health-e. They have practised journalism in a way that is honest and ethical, and have faced the opposition that this inevitably arouses without the shield of a mighty media house.”

For more information see:

Gates Foundation to Sponsor Health Journalism Fellows in Africa

The best defense of press freedom is journalism that improves the lives of citizens. The Knight International Journalism Fellowships program, administered by the International Center for Journalists, does just that. For more than 14 years, the program has helped 30,000 journalists and media managers make a difference around the world.

In the past year, the Fellowships have been redesigned to have maximum impact. Fellows are now responsible for driving high-impact projects in countries where there are great opportunities for change. Recently, the John S. and James L. Knight Foundation announced a three-year, $3.8 million grant to continue these innovative Fellowships.

In addition, the program is launching new health journalism Fellowships to develop a cadre of journalists who can provide insightful coverage of important health issues, including HIV/AIDS. The Bill & Melinda Gates Foundation has provided a three-year, $1.7 million grant to support health Fellowships for journalists in sub-Saharan Africa.

“These Fellowships are so vital because they will not only generate better information, but in many cases they will help save lives,” ICFJ President Joyce Barnathan said.  

Fellowships now last a year and they are open to the most qualified candidates from around the world. Fluency in the local language is required. The program also dispatches short-term Fellows who can respond rapidly to calls for assistance.  Regional advisory committees comprised of international experts help identify the best projects and Fellows.

The International Center for Journalists, a nonprofit, professional organization, promotes quality journalism worldwide in the belief that independent, vigorous media are crucial in improving the human condition. Aiming to raise the standards of journalism, ICFJ offers hands-on training workshops, seminars, fellowships and international exchanges to journalists and media managers around the globe.

For more information, visit www.knight.icfj.org.

The John S. and James L. Knight Foundation promotes journalism excellence worldwide and invests in the vitality of the U.S. communities where the Knight brothers owned newspapers. Since 1950, the foundation has granted more than $300 million to advance journalism quality and freedom of expression. Knight Foundation supports ideas and projects that create transformational change.

For more information visit: www.knightfdn.org

Upcoming Meetings and Conferences:

The International AIDS Conference – AIDS 2008

The International AIDS Conference (AIDS 2008) is the most important gathering for the release and discussion of scientific, programmatic and policy developments in the global response to HIV/AIDS. As the largest and most diverse international meeting devoted to a global health issue, the conference brings together the movement of people responding to the epidemic to share lessons and together stake out the road ahead. An estimated 25,000 participants and 3,000 journalists are expected to attend AIDS 2008.

Conference Theme
The AIDS 2008 theme, Universal Action Now, emphasizes the need for continued urgency in the worldwide response to HIV/AIDS, and for action on the part of all stakeholders at the global, national, regional and local levels. The theme serves as a rallying call, reminding us that it is only through individual and collective action that we will reach the goals of ensuring universal access to HIV prevention, treatment, care and support by 2010, and eliminating HIV stigma and discrimination.

Universal Action Now is also an important reminder that the HIV/AIDS epidemic does not exist in a vacuum. Strengthening health care systems in developing countries and addressing underlying social injustices that contribute to HIV risk and vulnerability -- such as poverty, gender inequality and homophobia -- are essential strategies in the global response to HIV. For those not yet engaged in the struggle, Universal Action Now is an invitation to get involved and make a difference.

Host City
México City is the most important economic, industrial and cultural centre of México. With an estimated 20 million residents, the Greater México City area (Zona Metropolitana del Valle de México) is the largest metropolitan area in the western hemisphere and the second largest city in world. AIDS 2008 will be held at Centro Banamex, the largest convention and business centre in México City.

For more information: www.aids2008.org
Media Registrations: click here

Southern African Broadcasting Association (SABA) 16th Annual General Meeting
(17 - 20 August 2008)

The Southern African Broadcasting Association (SABA) is a membership organization representing public service and other broadcasting organizations of the Southern African Development Community (SADC) region. SABA has developed into an organization that, among other activities:

  • Promotes development of quality broadcasting and excellence among broadcasters of southern Africa
  • Organizes cooperative activities including training, staff and other exchange among members
  • Provides platforms for professional dialogue and technical advancement among radio and television broadcasters
  • Facilitates collective participation of southern African broadcasters in new technologies and acquisition of sporting and other rights
  • Acts as a regional lobby on common broadcasting interests including the transformation of state/national broadcasters to genuine public service broadcasters.

This year’s Annual General Meeting  will be held at La Plantation Hotel in Mauritius.

For more information:
Mr Lockhanand (Ravin) Bacchoo
Deputy Director General
Mauritius Broadcasting Corporation
1, Louis Pasteur Street
Forest Side, Mauritius
Phone: +230 602-1213/675-0064
Fax:  +230 670-2315
E-mail:  rbacchooddg@mbc.intnet.mu

HIV/AIDS in the Workplace: African Challenges, African Solutions
28 - 29 August 2008
Johannesburg, South Africa

Conference aims to examine the current challenges related to HIV in the workplace and to provide solutions in implementation of HIV/AIDS policies through sharing of ideas and experience.

Objectives of the Conference

This conference seeks to:

  1. bring both public and private organisations to share on the impact, challenges and solutions of HIV/AIDS in the Workplace
  2. direct policy initiatives toward implementing programmes that benefit employees
  3. energize participating organisations enabling them to initiate employee – centered workplace programmes
  4. establish a networking forum

Topics to be covered include:

  1. Creation and Implementation of HIV/AIDS Policies
  2. Features of an effective HIV/AIDS Policy – Best Practice
  3. The role of leadership in creating effective workplace programmes
  4. Dealing with stigma and discrimination
  5. Employee treatment programmes

For more information:
Website: www.interventionafrica.com
Contact name: Ms. Wadzanai Nhongo
Email: info@interventionafrica.com

15th International Conference on AIDS and STIs in Africa
3 to 7 December 2008
Dakar, Senegal

The central theme of the 15th International Conference on AIDS and STIs in Africa is: “Africa’s Response: Face the facts”

Conference Objectives

  1. Create an atmosphere conducive to information, exchange, experiences, and evaluation of the response to the epidemic in Africa.
  2. Aim for greater coherence in the design and implementation of AIDS programs by cultivating synergy among scientific, community, and leadership approaches.
  3. Heighten public awareness of the continuing impact of HIV/AIDS and STIs and the importance of international solidarity in the response.
  4. Promote universal access to prevention, care, and treatment of HIV/AIDS and STIs by reinforcing the engagement of leaders through concrete action that integrates decision-makers from the public and private sectors.
  5. Build an institutional memory by strengthening the SAA and follow-up to ICASA 2008.

For more information:
Website: www.icasadakar2008.org/
Contact names:
Bintou Thiam Ndiaye
Shanthi Manian
ICASA 2008 Secretariat
Hopital Aristide le Dantec
BP 7318
DAKAR – Senegal

Telephone: +221 33 842 95 10/ 842 92 33
Fax: +221 33 842 95 10
E-mail: icasa2008@orange.sn / secretariat@icasadakar2008.org